| Bookmaking: Point Spreading
People placing their bets with a bookie may be wondering where the bookie derives his profits. The bookie or larger bookmaking firm does not profit –as previously mentioned—from the bet itself, but rather he profits from carefully balancing out his book so that no matter the outcome, he is not out of money.
Spreading the Wealth
In order to make a profit, the bookie or bookmaking firm will try to adjust the odds of the bet. The bookie will attempt to adjust the odds to his favor, because the more accurate the bets are, then the more money can be made if the bet’s outcome is successful. The less accurate the bet, though, the more out of money the bookie and gambler will be. Turning a profit and being a successful bookie can take careful and considerate work by the average bookmaker.
When the bookie attempts to balance his book in order to earn a payout from the bet, he is effectively point spreading. This means he will attempt to find a roughly equal number of bets for each outcome of the event. For example, if he has 5000 people betting on the number one choice for winning in the Kentucky Derby, he will try to get just as many people to bet on the second-string horse in order to balance his odds. This means he gets to pay a more even number of people and still make a profit for himself. Point spreading can almost be compared to spread betting, which is another type of gambling enterprise.
Also, when a bookie receives a large bet, he will try to reduce the risk he faces by attempting to recruit other people to wager on a different outcome (for example as in balancing his books at a horse race). In some cases, he may also buy bets from another bookmaker to balance his odds. In this way he can still place numerous wagers for the event and earn a profit doing so. Point spreading can certainly not be easy for an amateur, as balancing the bets is important to the bookie –but it can help a bookie when his odds for success are lower than usual.
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